ASMC Ethos

Founded in 2023, ASMC is a concept gallery looking to challenge the art world’s toxic exclusivity and elitism. At ASMC, we believe that appreciating, creating and owning art is for everybody – not just the privileged few. Art can be anything. Artists can be anyone.

ASMC was founded by Harriet, a former Designer turned Artist and Designer, as a project of self acceptance. The anti-club was created to allow Harriet to pursue an act that felt as if it was reserved for the rich elite – Art. The company ethos is centred around inclusion, diversity, and celebrating the differences between one another. ASMC believes in breaking down the barriers that prevent people from engaging in art, and aims to create a community where everyone feels welcome to express themselves creatively.

Dedicated to creating sustainable products and reducing our impact on the environment, the climate crisis is at the heart of ASMC. We strive to use environmentally friendly materials and packaging, and we are committed to minimizing waste throughout our production process. We hero artists that fight for change, and constantly exploring new ways to reduce our carbon footprint and promote sustainable practices in not just our company, but our industry.